Why we use Full HD DSLRs for corporate video
So for filming corporate video, marketing video, training video, medical video, TV commercials and web video I have been asking myself a couple of questions recently- 1) why do my company and I use...
View ArticleHow long is too long?
When I am talking with business owners, I am often asked how much I charge for producing a web video. In order to answer this I ask how long do they want the video to be and if they want dancing...
View ArticleThe Power of Video Testimonials
Video testimonials are a powerful tool for your marketing arsenal. Whether you live here in Denver, CO or elsewhere, you have probably heard the above statement before. But I want to show you some...
View ArticleTestimonial Study
You are about to participate in a study and don’t worry, this won’t hurt a bit. Really. When thinking about testimonials I have often wondered what creates a powerful and effective testimonial. I have...
View ArticleTestimonials Study Results and Gift Card Winner
The Results are in! Two weeks ago I posted a study on effective testimonials and asked for your response on which of four testimonials you liked the best. If you want to read the original post click...
View ArticleMarketing trends and strategies to be aware of
Trends and strategies Those are wonderful and terrifying words for marketing. With marketing things change and sometimes they happen quickly and other times slowly. When looking at marketing trends and...
View ArticleLost at Sea, the value of planning
Always have a backup plan and consider the possible outcomes. So why am I talking about this? Well, because I didn’t during a recent shoot and almost lost video footage and a camera. Let me bring you...
View ArticleToto, I’ve got a feeling we’re not in Kansas anymore.
Wise words Dorothy. Advertising and Marketing have changed and I was again reminded of that fact only a few days ago. So I was walking by the Colorado Convention Center on Stout in Denver after...
View ArticlePick any 2
Price, speed, quality, pick any 2. Huh? I learned this adage from some friends of mine who work in the military and it applies to more areas of marketing than people are usually willing to admit. You...
View ArticleOn camera talent, spokesperson vs business owner
Alright, you have been saving up your pennies for a new video to promote your business. You figured out when you need it, how you want it to look and where you want to film it. There is just one...
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